The Flying Pig Marathon was awesome.

"The Marathon also launched its social media effort last
year and has been utilizing Twitter and Youtube to engage runners and
create on-line buzz. On Race Day, Sunday, May 3, the "Flying Pig
Marathon" was the #1 key word search on Google, out ranking Jack Kemp,
Pittsburgh Marathon, and Swine Flu among others."

http://www.soapboxmedia.com/blogs/bloggers/64mary.aspx?utm_campaign=Tick